The Terebinth tree is well-rooted and solid, yet flexible.
The Terebinth tree in its make-up looks like an oak tree, but oak tree logos are very common. The challenge in designing our logo was to break away from the norm, while retaining simplicity and creating something that is memorable and easy to apply to various corporate formats.
The image that was chosen depicts the well-rooted, solid and timeless image of a tree, while demonstrating flexibility, adaptability and forward-thinking. The image was to be modern and current but still timeless, so that it will age well.
The image is a modern approach to the Terebinth tree, made up of numerous tiny boxes that demonstrate “thinking out of the box”. It also epitomises solidity in the shapes of the boxes, but the application thereof remains flexible, as illustrated in the positioning of the boxes, to create movement in the tree.